FAQs
- FAQs
Frequently Asked Questions
Everything You Need To Know
Find answers to the most common questions about MBF Certification, our assessment process, eligibility requirements, and application procedures. If you can’t find what you’re looking for, our team is always here to help.
What is the Malaysia Branding & Franchise Institute?
MBF is an independent, industry-led certification and recognition body that identifies and honours brands and franchise businesses in Malaysia demonstrating excellence in branding, customer experience, business performance, and franchise development.
Who can apply for certification?
Any Malaysian-registered business from SMEs to franchise groups operating within one of our recognition categories can apply.
Is MBF affiliated with any government body?
MBF operates as an independent, industry-led recognition platform. We are not a government agency; our certification reflects industry assessment, not regulatory approval.
How long does the certification process take?
Timelines vary depending on the category and completeness of submitted documentation. Our team will provide an expected timeframe once your application is received.
Does certification need to be renewed?
Yes. To maintain the credibility of the certification, MBF periodically reviews certified brands to ensure standards are being upheld.
How much does certification cost?
Certification fees vary by category and business size. Contact our team for a tailored quotation.
Can my business apply for more than one category?
Yes, businesses operating across multiple qualifying categories may apply for recognition in each relevant category.
How will my certification be publicised?
Certified brands receive an official certificate, a digital badge for use on your own marketing channels, and a feature on our Honorees page, with the option to be recognised at our official recognition event.